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Российский бренд, созданный в 2017 году Алисой Миргородской и Марией Ван Малдерен, родился в поисках идеального плать...Read more

Российский бренд, созданный в 2017 году Алисой Миргородской и Марией Ван Малдерен, родился в поисках идеального платья, которое бы отлично сидело на разных типах фигур и подходило на все случаи жизни. Позже стало понятно, что у многих девушек так же остро стоит проблема с женственным доступным гардеробом на каждый день, от пиджаков и пальто до брюк и косынок. Так сложилась ДНК марки из Санкт-Петербурга: эмпатия, универсальность и мастерство.

Бренд активно развивается и сегодня YOU может похвастаться уже 7 капсулами: Work, Simple, Nature, Romantic, Home, Party и Evening, где можно найти как идеально скроенную футболку за 1 600 рублей, так и теплую длинную парку с опушкой из песца за 26 000 руб.

YOU – многофункциональный гардероб-конструктор, где все легко сочетается между собой, позволяя вам создать бесконечное количество образов. Вещи из новых коллекций отлично комбинируются с купленными ранее: подходят стилистически и отлично гармонируют друг с другом.

Все модели создаются небольшими партиями на собственном производстве в Петербурге, проходят тщательную проработку лекал с примеркой на разные типы фигур, чтобы добиться идеальной посадки.

В 2020 году YOU открыл следующую главу в истории бренда. Алиса и Мария решились на релонч и открыли первый флагман в Москве, ТЦ «Метрополис». Их позитивный настрой отразился и в новой осенне-зимней коллекции под названием Back to Life. В ее рамках родилась линия Home: спорт-шик и домашний кэжуал продолжают и в этом году набирать невероятную популярность.

У Бренда есть собственный аромат Pink Pepper и голос – джингл, треки и плейлисты. В дальнейшем мы планируем усилить свое присутствие в музыкальном поле и прорабатываем уникальный по концепту проект.

В коллекции Back to life мы внедрили три линейки одежды – премиальную, среднюю и масс-маркет, создали совершенно новые модели, добавили высококачественные натуральные и смесовые ткани, отличающиеся ценой и составом. Теперь в ассортименте YOU можно найти демократичную шелковистую синтетику, уютную шерсть и кашемир, натуральную кожу и высококачественную эко кожу и эко-мех.

В этом сезоне бренд запустил собственную линию аксессуаров: шапки, шарфы и перчатки из мягкой телячьей кожи.

Для предстоящих праздников YOU подготовил подарок – новогоднюю капсулу. Смокинги в белом и черном цветах, любимое клиентами платье - Sofia с фирменной драпировкой на груди, лаконичные платья-комбинации, мини-платье с перьями или кокетливая юбка с пайетками – в праздничной капсуле обязательно найдется наряд для тебя.

С 2021 года бренд вводит персональные сервисы для покупательниц: кастомизация изделий, подгон по фигуре, подшивка и индивидуальный пошив.

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20.04.2021

14:24

YOU

Brand

Лаконичный повседневный образ для поздней весны - начала лета. Также будет отлично смотреться и с тренчем и закрытой обувью для более прохладных дней. #casual #smartcasual #sportshik #minimalism

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20.04.2021

13:26

YOU

Brand

Простой образ с клетчатой рубашкой в мгновение ока преобразится, если добавить к нему яркие аксессуары - шейный платок и сумку насыщенного оттенка. #casual #smartcasual #business

fashion_officer

хочу весь образ

17.08.2021 19:09

Elena Vasileva

👍

07.12.2021 12:51

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129 3

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20.04.2021

13:11

YOU

Brand

Образ с велосипедками этим летом снова будет на пике популярности! Для создания луков для города - походов в ресторан или на встречу с друзьями - лучше обыграть велосипедки в стиле спорт шик, дополнив жакетом-oversize и босоножками на каблуке. #casual #smartcasual #sportshik #minimalism

Alisa Ponomareva

nice look 😍

20.04.2021 13:39

Оля Федорова

Отличный лук

20.04.2021 16:18

Кира Волкова

Красотка

20.04.2021 17:36

Tatyana Timofeeva

здорово )

20.04.2021 18:44

Zarema Orlova

Красивый лук!

20.04.2021 18:55

Галя Соколова

я бы надела.

20.04.2021 21:55

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132 7

200K

20.04.2021

12:55

YOU

Brand

Лаконичный и стильный образ в одном из самых модных оттенков этой весны - лиловом! Чтобы сделать образ более интересным и разбавить его "зефирность" - дополняем контрастными аксессуарами, в том числе одной из самых актуальных деталей этой весны - тонким ремешком с цепочкой. #smartcasual #romantic #minimalism #casual

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124 1

80K

20.04.2021

12:04

YOU

Brand

Яркий плащ из эко-кожи может стать идеальной отправной точкой для создания множества разных образов - от casual до спортивного. Несмотря на насыщенный оттенок, к нему легко подобрать одежду и аксессуары как в нейтральной, так и яркой гамме. #casual #smartcasual #sportshik

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61 1

60K

19.02.2021

12:05

YOU

Brand

Большая пицца на компанию, игристое и безудержные танцы под дурацкую музыку из 90-х — отличный формат, если вы решили провести этот день в компании любимых друзей! Что надеть? Трикотажный топ, юбка с разрезом и обувь на устойчивом каблуке — пусть ничего не сковывает движения!
#YOUSTORE #casual

Yuliya F

Мой вариант🖤🌿

19.02.2021 17:21

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141 2

100K

05.02.2021

12:46

YOU

Brand

Планы на вечер? Сдержанное платье-футляр как основа для офисного образа станет идеальным решением. В конце рабочего дня меняем удобные балетки на обувь на каблуке, дополняем крупными украшениями и, вуаля, вечерний образ готов!
#business #ofis #business #YOUSTORE

Давыдова Наталия

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85 1

100K

05.02.2021

12:32

YOU

Brand

В офисе найдется место и для нежной летящей юбки — достаточно лишь уравновесить ее жакетом из более грубого материала. Играем на контрасте!
#business #ofis #business #YOUSTORE

Erika Sorokina

Круто

05.02.2021 18:01

Ада

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05.02.2021

12:18

YOU

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Стиль «Преппи» — смесь делового стиля и стиля Smart Casual — еще одна находка для офиса! В основе: принт клетка, юбка-трапеция, трикотажное поло, сдержанная цветовая гамма и удобная обувь на низком каблуке — все, как мы любим!
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05.02.2021

11:51

YOU

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#business #YOUSTORE #ofis #business

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15.12.2020

17:21

YOU

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Женственное платье миди-длины в ассиметричный горох можно обыграть и в стиле "гранж", добавив куртку-косуху, обувь с металлическими деталями и сумку из кожи. #smartcasual #granzh #YOUSTORE

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16:16

YOU

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Повседневный образ в стиле 70-х: расклешенная трикотажная юбка миди-длины с люрексом, сапоги с голенищем "гармошкой", тонкая водолазка и контрастный утепленный жакет пиджачного кроя. #YOUSTORE #smartcasual #boho