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Российский бренд, созданный в 2017 году Алисой Миргородской и Марией Ван Малдерен, родился в поисках идеального плать...Read more

Российский бренд, созданный в 2017 году Алисой Миргородской и Марией Ван Малдерен, родился в поисках идеального платья, которое бы отлично сидело на разных типах фигур и подходило на все случаи жизни. Позже стало понятно, что у многих девушек так же остро стоит проблема с женственным доступным гардеробом на каждый день, от пиджаков и пальто до брюк и косынок. Так сложилась ДНК марки из Санкт-Петербурга: эмпатия, универсальность и мастерство.

Бренд активно развивается и сегодня YOU может похвастаться уже 7 капсулами: Work, Simple, Nature, Romantic, Home, Party и Evening, где можно найти как идеально скроенную футболку за 1 600 рублей, так и теплую длинную парку с опушкой из песца за 26 000 руб.

YOU – многофункциональный гардероб-конструктор, где все легко сочетается между собой, позволяя вам создать бесконечное количество образов. Вещи из новых коллекций отлично комбинируются с купленными ранее: подходят стилистически и отлично гармонируют друг с другом.

Все модели создаются небольшими партиями на собственном производстве в Петербурге, проходят тщательную проработку лекал с примеркой на разные типы фигур, чтобы добиться идеальной посадки.

В 2020 году YOU открыл следующую главу в истории бренда. Алиса и Мария решились на релонч и открыли первый флагман в Москве, ТЦ «Метрополис». Их позитивный настрой отразился и в новой осенне-зимней коллекции под названием Back to Life. В ее рамках родилась линия Home: спорт-шик и домашний кэжуал продолжают и в этом году набирать невероятную популярность.

У Бренда есть собственный аромат Pink Pepper и голос – джингл, треки и плейлисты. В дальнейшем мы планируем усилить свое присутствие в музыкальном поле и прорабатываем уникальный по концепту проект.

В коллекции Back to life мы внедрили три линейки одежды – премиальную, среднюю и масс-маркет, создали совершенно новые модели, добавили высококачественные натуральные и смесовые ткани, отличающиеся ценой и составом. Теперь в ассортименте YOU можно найти демократичную шелковистую синтетику, уютную шерсть и кашемир, натуральную кожу и высококачественную эко кожу и эко-мех.

В этом сезоне бренд запустил собственную линию аксессуаров: шапки, шарфы и перчатки из мягкой телячьей кожи.

Для предстоящих праздников YOU подготовил подарок – новогоднюю капсулу. Смокинги в белом и черном цветах, любимое клиентами платье - Sofia с фирменной драпировкой на груди, лаконичные платья-комбинации, мини-платье с перьями или кокетливая юбка с пайетками – в праздничной капсуле обязательно найдется наряд для тебя.

С 2021 года бренд вводит персональные сервисы для покупательниц: кастомизация изделий, подгон по фигуре, подшивка и индивидуальный пошив.

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20.04.2021

14:24

YOU

Brand

Лаконичный повседневный образ для поздней весны - начала лета. Также будет отлично смотреться и с тренчем и закрытой обувью для более прохладных дней. #casual #smartcasual #sportshik #minimalism

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20.04.2021

13:26

YOU

Brand

Простой образ с клетчатой рубашкой в мгновение ока преобразится, если добавить к нему яркие аксессуары - шейный платок и сумку насыщенного оттенка. #casual #smartcasual #business

fashion_officer

хочу весь образ

17.08.2021 19:09

Elena Vasileva

👍

07.12.2021 12:51

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129 3

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20.04.2021

13:11

YOU

Brand

Образ с велосипедками этим летом снова будет на пике популярности! Для создания луков для города - походов в ресторан или на встречу с друзьями - лучше обыграть велосипедки в стиле спорт шик, дополнив жакетом-oversize и босоножками на каблуке. #casual #smartcasual #sportshik #minimalism

Alisa Ponomareva

nice look 😍

20.04.2021 13:39

Оля Федорова

Отличный лук

20.04.2021 16:18

Кира Волкова

Красотка

20.04.2021 17:36

Tatyana Timofeeva

здорово )

20.04.2021 18:44

Zarema Orlova

Красивый лук!

20.04.2021 18:55

Галя Соколова

я бы надела.

20.04.2021 21:55

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132 7

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20.04.2021

12:55

YOU

Brand

Лаконичный и стильный образ в одном из самых модных оттенков этой весны - лиловом! Чтобы сделать образ более интересным и разбавить его "зефирность" - дополняем контрастными аксессуарами, в том числе одной из самых актуальных деталей этой весны - тонким ремешком с цепочкой. #smartcasual #romantic #minimalism #casual

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124 1

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20.04.2021

12:04

YOU

Brand

Яркий плащ из эко-кожи может стать идеальной отправной точкой для создания множества разных образов - от casual до спортивного. Несмотря на насыщенный оттенок, к нему легко подобрать одежду и аксессуары как в нейтральной, так и яркой гамме. #casual #smartcasual #sportshik