Rossiyskiy brend YOU, sozdannyy v 2017 godu Alisoy Mirgorodskoy i Mariey Van Malderen, rodilsya v poiskakh idealnogo platya, kotoroe by otlichno sidelo na raznykh tipakh figur i podkhodilo na vse sluchai zhizni. Pozzhe stalo ponyatno, chto u mnogikh devushek tak zhe ostro stoit problema s zhenstvennym dostupnym garderobom na kazhdyy den, ot pidzhakov i palto do bryuk i kosynok. Tak slozhilas DNK marki iz Sankt-Peterburga: empatiya, universalnost i masterstvo, kotorye nashli svoe otrazhenie ne tolko vo vsekh kollektsiyakh, no i v sotsialnykh proektakh YOU (sumki pervoy pomoshchi zhertvam domashnego nasiliya Emergency Box sovmestno s setyu vzaimopomoshchi TyNeOdna)
Alisa Mirgorodskaya i Mariya Van Malderen
Brend aktivno razvivaetsya i segodnya YOU mozhet pokhvastatsya uzhe 7 kapsulami, v kotorykh mozhno nayti kak idealno skroennuyu futbolku, tak i tepluyu dlinnuyu parku ili kostyum iz nezhnogo kashemira. YOU – mnogofunktsionalnyy garderob-konstruktor, gde vse legko sochetaetsya mezhdu soboy, pozvolyaya vam sozdat beskonechnoe kolichestvo obrazov. Veshchi iz novykh kollektsiy otlichno kombiniruyutsya s kuplennymi ranee: podkhodyat stilisticheski i otlichno garmoniruyut drug s drugom.
Vse modeli sozdayutsya nebolshimi partiyami na sobstvennom proizvodstve v Peterburge, prokhodyat tshchatelnuyu prorabotku lekal s primerkoy na raznye tipy figur, chtoby dobitsya idealnoy posadki.
Segodnya brend prisutstvuet v 6 magazinakh Moskvy i Sankt-Peterburga, na vsekh market-pleysakh i predstavlen vsey shirinoy assortimenta v sobstvennom internet-magazine.
Kollektsiya FW21/22 otlichaetsya ot predydushchikh nasyshchennostyu i raznoobraziem tsvetovoy palitry – mozhno nayti kak spokoynye nyudovye, tak i yarkie sochnye ottenki krasnogo, sinego, zelenogo, zheltogo. Bombery, trikotazh, kashemir, eko-kozha, dzhinsy, bryuchnye kostyumy iz shersti, velveta, trendovye palto-rubashki tak zhe, kak i v ostalnykh kollektsiyakh, legko kombiniruyutsya i sochetayutsya s predydushchimi modelyami.
